For the person accountable for Friday execution

Know which shelf question to answer before the weekend.

Start with measured consumer demand. Then scope the outlet evidence your team needs to act on stock, price, promo or cold availability.

Current status Collection opens with the first pilot. Nothing on this page is a live shelf reading yet.

Decision workspace · South Africa

Demand signal → shelf verification

Source snapshot · 2Klip panel

1
Measured nowPanel-wide purchase intent
2
Unknown nowOutlet stock, price, promo, cold
3
Verify nextA scoped field pulse

Pulse candidates · choose up to five

What shoppers said they bought

Real panel data

Ranked panel-wide, not by suburb. Select the SKUs whose shelf state would change a decision. Selection creates a verification scope—not evidence that a shelf is broken.

Source: 2Klip survey answers; predominantly Cape Town. Reference prices are modern-trade catalogue context, not observed informal-trade prices.

Working pulse brief · 1/5 selected

1 SKU to verify

Portfolio verification scope

Coca-Cola

Where should a pulse collect new evidence? 1/3

These are fieldwork targets. They do not filter or localise the panel figures.

Known: Panel-wide demand signal for 1 selected SKU.
Not known: Which outlets in Khayelitsha have stock, the counter price, visible promo or a cold unit. A pulse collects this from zero.
Decision this unlocks: Availability / out-of-stock: prioritise the exception, owner and next route call before the weekend.
Proposed evidence unit: 10 target outlets · 1 SKUs · 10 SKU-by-outlet checks. Each check covers availability and counter price, with promo and cold where relevant.

Decision to makeOutlets per area

Review pulse scope

No dashboard setup. The first deliverable is a forwardable exception brief. Outlet counts are a planning shape until the final scope is agreed.

Evidence contract

A claim becomes a reading only when it can survive a Monday review.

Outlet evidence

Photo or receipt tied to an opaque outlet key.

Independent support

One verified artifact or several shoppers agreeing.

No double count

One current reading per outlet in each reporting cell.

Minimum base

No rate appears below the required outlet floor.

Published context: when the shelf is empty, shoppers may switch brand, change store or postpone. Read the ECR source ↗ Find category sources